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    • Asks whether social chats on livestreams affect debate viewing.
    • Assign subjects to watch debates on ABC, Facebook Live, and 538.
    • Democratic subjects assigned to the Facebook chat condition reported lower affect towards Democrats and a worse viewing experience.
    • The tone of candidate-directed comments also matter.
    • Use 19 billion likes to measure dynamic ideological positions of users and fan pages.
    • Guess user’s geolocation by likes and measure state level support rates for candidates.
    • Assume that users would support candidates with closer ideology.
    • FB support rates predict election outcome well, and share similar trends with polls.
    • Polls systematically overestimate Clinton’s support in right-leaning states.